
About a week ago, I decided to add a cash prize of €500 to the Some Blind Alleys Banner Competition (and move the deadline to November 10). This came after a discussion with a few people who said they knew designers who thought the work seemed like fun, but were too busy to work for nothing.
Also – and more importantly – a friend mentioned that to ask designers to contribute work for nothing – even in a contest that gave winners exposure on the site – could be seen as wanting “free branding.”
Initially there were two reasons I did not include a cash prize. The first is that, after the writing competition, I’ll be broke. I’m not poor-mouthing; a lot of people are broke. And the contest money is not mine anyway – it’s the last of the money dozens of people generously donated many months ago. So I guess I am already broke.
It turns out that money spent on giving back to writers goes much further than investment in site redesign – and a redesign had been my original plan. People seem to like the layout of Some Blind Alleys, which is Lo-Fi and easy to read, and a redesign would have been a waste of money, since SBA has evolved and expanded every month.
And the second reason is that I thought putting the name of the banner artist and a link to her website was payment enough: this was a miscalculation. Aspiring writers work for free, because in an industry where so little money exists, exposure goes a long way. I get the feeling that, for designers, money goes further than exposure. I regret this miscalculation and hope €500 is an adequate prize for the winning banner (and buttons).
New banners bring something visually fresh to the site on a regular basis without any fancy design work – and a contest for banners involves designers and visual artists more directly in the community that is, I’m told, gradually gathering around this site. If SBA becomes a place for writing only, or for writing with the odd piece of visual art thrown in every month, it will stagnate.
Take all the lit journals in America. They represent, with a dozen or so exceptions, an unreadable literary swampland. Why? It’s the literary greenhouse effect: writing without an audience; without an awareness of death that exists beyond the flimsy bubble of congratulation and publishing.
You are going to die. Do you really want to write an 8,000-word story about an unhappy couple in the suburbs who don’t want to go to a christening? Surely if you glanced over your shoulder and saw death, you’d think of something else to say, or be so terrified that this passed for a story in your imagination in the first place that you will give up writing for a year in order to study Tolstoy.
An audience is a funny thing. The wrong audience can ruin you. An example is a poorly run MA or MFA in Creative Writing (I’m not saying there aren’t good ones or even exceptional ones; I’m talking about the bad ones – like the one I attended ten years ago). Tutors without imagination cannot inspire talented writers to learn – they can only inadvertently make them desperate to publish so that they don’t end up with the same fate.
Readings, writing groups, open-mic events, book festivals: these are not healthy audiences. A healthy audience suspects you as a fraud, or has no innate interest in you.
Put a piece of writing in a room with a hundred good visual artists (not people who hang out at Grogan’s talking about art) – who know something of urgency and death and beauty and so on – and you will get an honest opinion. In the same way that a piece of visual art, in a room full of a hundred good writers (repeat above parenthetical), will be massacred if it is shit.
I’ve gone slightly off topic, which was to officially announce that the winner of the Some Blind Alleys Banner Competition will get €500, and the five other winner will get €50. And the deadline is November 10. The Joinery is still judging. Entries should still be sent to editor [ at ] someblindalleys.com. Guidelines here.