
On February 6, 2011, the Huffington Post published what has become one of the most infamous and emblematic stories of the internet journalism age. The story concerned the starting time of Super Bowl XLV. Its headline was: “What Time Does The Super Bowl Start?” and it still owns the top Google ranking for the query.
Consider this overly obvious, if oddly formal intro sentence: “Super Bowl 2011 takes place on Sunday, Feb. 6, 2011, at 6:30 p.m. Eastern Time and 3:30 p.m. Pacific Time.”
The sentence defies the perception that news in the digital era must be as direct and succinct as possible: the year (2011) appears twice, the time zones are written out rather than abbreviated, and the gameday is included even though the previous forty-four Super Bowls have been played on a Sunday. The title of the story contains no information – only the exact search term most people are likely to type into Google. The story continues with four more paragraphs of information unrelated to the Super Bowl kickoff time. This is “news” that doesn’t exist to be read. It was created as a lure to boost web traffic, which drives advertising revenue.
Continue reading ‘What time does the Super Bowl start? Or, internet journalism after content farms’




