
Some Blind Alleys has been, by the most basic measurement – readership – a real success. As far as online literary publishing in Ireland goes, surely its success is unprecedented. But that might be an unfair statement, since there’s heretofore been no online literary publishing success in Ireland.
Google Analytics tells me Some Blind Alleys is popular. On average, hundreds of unique visitors are landing here every day, and a staggering majority of those visits come from Ireland (a good thing: it means Americans and Germans searching for porn aren’t landing on you accidentally and often). Traffic to SBA, in late 2009, peaked at 500 unique visitors a day. A day. Traffic is now, without offline events like launches and Christmas parties and banner and poetry competitions, down to about 350 unique visitors a day. The majority of these visitors are return visitors.
Since September 1, 2009, there have been over 21,000 unique visitors to Some Blind Alleys. According to Google Analytics, 95 per cent of those unique visitors are from Ireland.
The first explanation for the site’s popularity is that contributors – many of them former creative writing students in the SBA Workshops – were telling compelling stories, and they were telling them with urgency, in a plain and familiar, but hardly artless, style. In essays, authors were speaking in conclusions. There was no hazy downtime. The subject, often, was self, but sentimentality was absent. The translations were powerful. The stories were wild, unconventional, and made people shout (inwardly) – “That cannot possibly be a short story!”
Another reason is the pure accident of the site’s structure. It combined literary content with the intuitive and ubiquitous online publishing form known as the blog. Rather than dumping a month’s worth of content onto the site every quarter, or every month (an intuitive model in print publishing), I published one thing at a time. This turned out to be the right way to publish, but the right way was also unsustainably time-consuming. Still, I expanded. In order to increase activity on the site, I added Plugs. And when I wanted to add more activity, and be more blatantly identifiable as an agent of frustration with the status quo, I added the From the Editor column, which, I suppose (or admit), was a blog. I then added a column for contributors to review. This activity brought massive traffic. Soon, at least one of these columns was being updated every day, and often more than one column a day, and often the same column more than once a day.
It will come as no surprise to people who work in the arts community, who work very hard to support the arts for very little or no compensation, that I edit, manage and develop this site entirely in my free time. This story is familiar to many who are trying to commit their support to the arts while trying to make ends meet: I have a full-time day job, another full-time evening job (teaching), and another job trying to write my own books. I also review books for the Irish Times. What I earn from all these jobs adds up to what I owe yearly on my house – which I ingeniously bought in February 2007.
Last autumn, I decided to take a break from writing. I’d been writing a lot, for a long time, both nonfiction and fiction, and when I tried to begin something new, I was out of ideas, and even out of experience with which to come up with ideas. I’d used everything, and as a result, writing had become a habit, an enterprise in pure form. So I threw myself into work at Some Blind Alleys. The early mornings and late nights usually reserved for writing were used, instead, for reading and editing submissions, developing the site, and producing SBA content.
Something I hope readers are not consciously aware of when they visit: each piece accepted for publication on Some Blind Alleys is rigorously edited. It is cut, re-arranged, re-formulated, and every sentence is screwed on tight. I have always known that, as someone who wants to support good writing, my interests were in the wild, the raw, the honest, the obsessive, the destructive. But a lot of this stuff requires heavy editing.
My decision to become serious about Some Blind Alleys was not just an issue of a bit of free time; it was based on my belief that good writers should be paid for their work. And I believed that I could make something so compelling that people would beg to fund it, just so they could continue to read new essays by new, mostly unknown truth-tellers – people from or living in Ireland (more on why locality is important later). In fact, that was what the launch, in October 2009, was all about (the site had been running for almost a year). That was why I asked Anne Enright to speak. I wanted to draw attention to the impressive work being published on the site, so that I could realistically apply for funding – funding that would allow me to pay contributors.
As everyone who works in the arts – and relies on funding for survival – knows, 2009 was a tough year to ask for funding. There are a lot of deserving organisations out there that did not get funding. Some Blind Alleys was, unfortunately, one of them. I’m not going to poor-mouth. A lot of good literary organisations got funding cuts. A lot of really good independent theatre companies, by the way, were annihilated. There simply wasn’t much money to hand out. I accept the decision: funding in the arts is not a charity. You must excite and inspire. And keep trying.
I wrote, in the very first From the Editor entry, that literary journals should pay contributors or stop publishing. My justification for publishing without money to pay was based on my conviction to work toward that goal. I asked authors to participate for free by assuring them that I would work tirelessly – as much as my free time allowed – to insure that one day SBA would be paying for writing. That horizon, which seemed, only recently, extremely close, has now drifted indefinitely out of reach.
But it’s not just about paying the contributors you know. It’s about the lost art of commissioning in literary journals, and attracting writers you don’t know. I have admired everything I’ve published on Some Blind Alleys, and for lots of different reasons. But the pieces that stick out are those that explored the lives of other people – Ibsen, Auden, Kavanagh, Johnny Massacre, and others. The reason they stick out is that they represented the direction I wanted the site to take toward balance.
An essay that is personal, that is purely literary, is compelled from within the author. But there is more to the essay – obviously – than explorations inward. To get very good writers to commit themselves to an exploration outward – toward Ibsen or Auden or whomever, or whatever – often requires remuneration for their efforts.
Many have suggested that I seek revenue from advertising. I’ve got space in my third column for a large skyscraper ad. Would I sell out and put an advertisement on SBA? Would I sell paninis? Bicycles? Competing creative writing courses? In a second. But I know nothing about sales. I imagine it is just as time-consuming as editing, or moreso.
Online entities grow, or they stagnate. They evolve, or they become irrelevant. There must be excitement intrinsic to the parallel narrative of the life of the entity itself – what will it offer next? What will it do or say next? – or your audience will look for something else. In print, it is highly unlikely that a reader, while reading your literary journal, will have, within arm’s length, a thousand other journals just like yours. But that is effectively the predicament the online journal faces. Nobody has a monopoly on good content on the web.
Almost nobody reads Some Blind Alleys on the bus, or in bed, or on train or airplane journeys, or sitting outside on a warm day looking over the sea. An online audience reads online. One click of a mouse, and they are reading something else. If Some Blind Alleys was ever going to compete on the web, it was going to have to be interesting in itself, different, controversial, clear, identifiable, local, and active, locally, offline.
Last autumn, the heavy and steady increase in traffic was in large part due to the fact that there was always something going on in town. Drinks, launches, readings, parties, competitions, collaborations, prizes, etcetera. That turned out to be another time-consuming job.
When I started, at the beginning of January, to write again – and specifically to write nonfiction – I had to quit regular updates on the From the Editor blog. To write nonfiction, one must, I think, say nothing unless one wants to say it all at once. And to say something all at once takes not one lunch hour but two or three months. One can easily improvise small-scale controversies with blog posts, but to do so – to constantly release the pressure valve of one’s enmity, awe, and curiosity – means nothing accumulates to the condition of essay. Column 2 was introduced to allow contributors to add life to the site in whatever way they saw fit. In this way I wanted to pass ownership of the site’s intrinsic life to the community of people reading it. There was good stuff, but it, too, required editing.
When my own writing started to gather some momentum, I also ran out of time to edit, or to even thoughtfully consider new contributions. Even though SBA has always been a place primarily interested in the essay, overwhelmingly the submissions are short fiction. I haven’t even opened dozens of them. This is not fair to those who submitted, but there’s no way around it.
If I got a sudden rush of essay submissions today, it would take me weeks to get around to reading them. It’s not just that I don’t have time to make Some Blind Alleys better; I don’t even have the time to keep it as good as it is.
Without the resources to maintain, manage, develop, and lead the evolution of Some Blind Alleys, I hereby announce my intention, in a few days, to go into hibernation as an online journal. Some Blind Alleys, the website, will remain here as a resource for the creative writing workshops. The workshops are healthier than ever, and still producing (or witnessing the emergence of) incredible new talent that ought to be published. There will be a blog column that will amalgamate the From the Editor and the Plug columns, and – importantly, very importantly – there will be an announcement shortly concerning a new SBA venture this summer. New updates about that venture, and other events, will be posted sometimes on the site, but always on the SBA Facebook and Twitter pages.
Updates will continue this week – the Last Days of Some Blind Alleys – with more terrific contributions, so it’s not quite over yet.
The journal, as it looks now, will be preserved, and in autumn, I hope to revive it, restore it, and continue publishing well-written, honest, and vital essays as well as unconventional short stories, great translations, and outstanding visual art. But to truly regroup and seek alternative funding possibilities, editing work has to cease. There are still three new banners to go up – winners of the banner competition – and they will do so once SBA reappears as an online journal. Submissions to the site are hereby closed until further notice. Essayists, however, will have an opportunity to bring their work to a large audience in the new venture to be announced shortly. So stay tuned.
In the meantime, I want to thank the readers and contributors, everyone who helped on the development side, designers, writing contest judges, launch guests of honor. I want to say thanks to those people who donated money in early 2009 and made that launch a reality, and to all those people who contributed to the grant application.
Please leave Friday night, April 23, open.